WiFi Advertising or WiFi Marketing is a hot word these days, many businesses have started to utilize this new O2O (Online to Offline) strategy. What’s really amazing about this technology is that it isn’t a hard sell, people want and need WiFi for their devices and it’s the most stable way of getting internet.
Why not 3G / 4G / 5G?
3G/4G/5G has surely threatened the WiFi Advertising field however, the number of users using these services has an impact on the speed and reliability hence telecommunication companies are starting to look for other means to offload their internet usage to WiFi where it could be more reliable.
Why is WiFi important?
WiFi has become a necessity, people on the go expect to access WiFi wherever they go. As a matter of fact, it is an important factor in deciding where to stay in hotels (67%) as well as where to eat (61%) for most people. This is the perfect channel to reach people on the go, where most people spend 8 to 10 hours a day outside their homes.
Why WiFi Advertising?
WiFi has really proven it’s need and importance in today’s world. WiFi advertising is a good way to have a cost-effective advertising campaign to reach people close to points of sale. Imagine being meters or a few kilometers away from the store or restaurant that is promoting, that’s how close we can get.
There are plenty more reasons why:
- People want the WiFi and would be ok looking at ads instead of paying for it (soft sell).
- Reach people on the go
- Promote in the Customer’s own device
- Improve Brand awareness by catching users at their free time.
- Efficiently spending advertising budget in targeted locations
- Customers can relate as the advertising is within their area
- Better Brand Recall
- One full page ad to make sure you’re given proper attention to.
There are so many more reasons why we should look into WiFi advertising as a means to promote your products / services, and the best part is that this is just the beginning of this wonderful technology. There’s so much more that can be done with #WiFiAdvertising.